Bentonville / AR. (wama) «Most of us lead busy lives. Running around, going to work, picking kids up from school, making dinner and, between all of that, there’s shopping to do. Because of this, I believe our job at Walmart isn’t only about saving our customers money, but also about making shopping faster and easier», says Marc Lore, President and CEO, Walmart U.S. eCommerce, on blog.walmart.com.
«Now we’re announcing an exciting partnership with Google to do just that. Starting in late September, we’ll be working with Google to offer hundreds of thousands of items for voice shopping via Google Assistant – the largest number of items currently offered by a retailer through the platform», says Marc Lore.
One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. That’s why Walmart decided to deeply integrate its Easy Reorder feature into Google Express. This will enable Walmart to deliver highly personalized shopping recommendations based on customers’ previous purchases, including those made in Walmart stores and on Walmart.com. To take advantage of this personalization, customers only need to link their Walmart account to Google Express.
And, this is just the beginning. Next year, Walmart will also leverage its 4,700 U.S. stores and its fulfilment network to create customer experiences that don’t currently exist within voice shopping anywhere else, including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country.
When it comes to voice shopping, Walmart wants to make it as easy as possible for its customers. That’s why it makes sense for Walmart to team up with Google. Google has made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience. We know this means being compared side-by-side with other retailers, and Walmart thinks that’s the way it should be. An open and transparent shopping universe is good for customers.
Walmart’s new voice shopping capability, coupled with its core value proposition, including free two-day shipping and the Pickup Discount, will give the retailer’s customers a compelling new way to get what they need at low prices. Walmart will continue to focus on creating new opportunities to simplify people’s lives and help them shop in ways they’ve not yet imagined.