Winsight: Acquires Technomic Market Research

Oakbrook Terrace / IL. (ws) Winsight LLC, formerly CSP Business Media, a market-dominant, business-to-business media and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries, announced that it has acquired Technomic, the leading provider of primary and secondary market information and advisory services to the food industry in the United States. Technomic was acquired from its founder, Ron Paul, who spent much of the last 50 years establishing the business as the «go-to» source for food and foodservice industry insights and strategic advice.

«The acquisition of Technomic represents an important step in Winsight’s growth strategy by providing our customers and audiences access to the most credible source of food industry market intelligence», said Mike Wood, Chief Executive Officer of Winsight. «Winsight’s industry leading print and digital assets, along with its world class events, will act as new platforms from which to broadcast Technomic’s insights. This is a big win for customers of both businesses as we are now the single source provider of the best content, media platforms, analysis, education, and in-person events across the industries we serve».

Technomic will continue to operate under its brand name, and will serve as Winsight’s information and advisory services platform. Technomic’s custom and syndicated research capabilities, its Foodservice Planning Program, and its collection of web-based information products including the Digital Resource Library, MenuMonitor, Distributor Intelligence Reports and Consumer Brand Metrics broaden Winsight’s portfolio of services, and position it as a true intelligence partner to all of its clients.