WoB: Fritsch Technology Centre has a new name

Markt Einersheim / DE. (fbt) World of Bakery (WoB) – a new name for the Fritsch Technology Centre: There are at least two things that baked goods everywhere in the world have in common. One is the raw materials that the dough-based delicacies are made from, and the other is the bakers, who love their craft with such a strong passion.

At the Fritsch World of Bakery (WoB), that is exactly the starting point from which Fritsch Group starts the journey with its customers. Together, Fritsch combines enthusiasm for the handcraft of baking with the origins of the doughs, until the final product is perfect.

This was also the idea behind renaming the Fritsch Technology Centre to the World of Bakery. The new name reflects the baking «theme park» Fritsch has set up at the WoB to represent the entire value chain of a bakery from A to Z. From the Rollfix to the industrial production lines assembled from the Fritsch Impressa range, visitors get to experience the entire programme of lines and machines that Fritsch has to offer. This is rounded off by professional bakery equipment for use in every size of business.

Under optimal real-world conditions, the company unites new product trends with the technical feasibility of its lines, develops new products and convert ideas into tasty baked goods that indulge all senses. The mission of the World of Bakery is to provide its visitors with professional and creative assistance in product development and process optimisation. Hand in hand, customers and the Fritsch specialists develop the best possible production processes that lead to ideal product results.

The dough technologists are always by your side. All of them are qualified master bakers or food technologists who have deepened their knowledge through vocational training or academic study. But the best education is their many years of practical experience, their daily contact with national and international products and their contact with customers from all over the world. The team at the World of Bakery is led by Michael Gier. The master baker and food technologist has been with Fritsch since 2006, and is known among many customers as a valuable advisor.

What also makes the World of Bakery special is that it is a place where different fields of specialisation come together. Dough technologists, research and development teams, the Fritsch Academy and the Fritsch marketing department are all represented here. This makes it a strong driver of inter- and multidisciplinary cooperation. In the World of Bakery, customers experience new, attractive and profitable solutions for their product portfolio every day.