Shanghai / CN. (yb) Yum China Holdings Inc. announced that it has completed the acquisition of a controlling interest in the Huang Ji Huang group, a leading Chinese-style casual dining franchise business.
Founded in 2004 and headquartered in Beijing, Huang Ji Huang has over 640 restaurants in China and internationally. The group operates primarily under a franchise model and its brand portfolio consists of «Huang Ji Huang,» an industry-leading simmer pot brand, as well as «San Fen Bao,» a newly launched Chinese fast food concept in China.
Following the acquisition, Yum China will establish a Chinese Dining Business Unit comprising three core Chinese dining brands, Little Sheep, East Dawning, and Huang Ji Huang. The Company aims to gain a stronger foothold and enhanced know-how in the Chinese dining space, which represents a significant share of the dining market in China. With Yum China’s scale and system capabilities, and Huang Ji Huang’s track record and capabilities of product R+D, franchisee management, and Chinese dining know-how, the acquisition is expected to create synergies.