Oakville / CA. (rbi) Restaurant Brands International Inc. (RBI) announced that industry veteran Tom Curtis has been appointed President of Burger King U.S. and Canada. Group CEO José Cil: «Tom joined us a few months ago and has quickly established a strong leadership position in the business and trust with our franchisees, informed by his 35 years of previous restaurant experience as both a franchisee and senior operations executive,» said Cil. «Tom will lead the acceleration of our business to deliver on our vision that Burger King should always be our guests’ first choice for a quality meal, an exceptional and convenient experience and great value. We have the right priorities identified and this is a matter of having a strong leader and team with the right focus and pace to deliver the high expectations that we have of ourselves.»
«I’m extremely impressed by the quality of our team and the partnership we have with our great franchisees. Together, we will work to accelerate the performance of the Burger King brand through an intense focus on our guest experience and success on five key priorities. We intend to play to our distinctive heritage and strengths, evolve our menu to deliver exceptional taste and value in key day parts, streamline our operations to provide our guests with a consistent, quality experience, accelerate our digital integration – led by the nation-wide launch of our Royal Perks loyalty program, and drive the transformation of our restaurant network with high quality locations, exciting design and high ROI for our franchisees,» said Tom Curtis, President of Burger King U.S. and Canada.
