London / UK. (uas) Aldi UK and Ireland, part of Unternehmensgruppe Aldi Süd, reported its best Christmas ever with sales up over 26 percent during December, as the UK’s cheapest supermarket helped millions of families celebrate together, despite the rising cost of living.
The supermarket’s sales growth reflects an increased demand for Aldi’s award-winning products, throughout the period, with sales topping GBP 1.4 billion in December for the first time.
Fresh meat sales saw strong growth too with fresh poultry and pork options both up over 28 percent, with sales of alternative roasting joints such as its Specially Selected Decorative Gammon proving particularly popular, in addition to Aldi’s traditional turkey options.
And customers treated themselves to award-winning desserts too, with Aldi seeing sales of chilled desserts and fresh cheeses jump by almost 30 percent and 50 percent respectively.
Meanwhile, snacks such as crisps and nuts were up over 40 percent as the World Cup coincided with the run up to Christmas for the first time.
Chief Executive Giles Hurley said: «This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years. I’m immensely proud of our amazing colleagues who once again went above and beyond to deliver an amazing Christmas for our customers.
«As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices.
«As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what.»
Aldi was named Christmas Retailer of the Year at the industry-renowned Quality Food Awards. The awards, which celebrate the best in retail food, also saw Aldi claim top prize for no fewer than 48 products, including having the best mince pies and the best pigs in blankets.
Together, customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the weeks leading up to Christmas.
Meanwhile, the supermarket continued its year-round partnership with Neighbourly by donating thousands of meals on Christmas and New Year’s Eve to local charities, food banks and community groups across the country, in addition to its GBP 250,000 Emergency Winter Foodbank Fund.