Campbell: New Web Site Designed To Attract Innovative Ideas

Camden / NJ. (csc) Campbell Soup Company is inviting scientists, entrepreneurs and inventors to submit their ideas via a new Web site called «Campbell´s Ideas for Innovation». The site has been established to provide an easy way for people to submit their innovative ideas to Campbell for evaluation. Campbell is focused on generating ideas in the areas of new products, packaging innovation, product line extensions, environmental sustainability, business processes and marketing. The company also is interested in new technologies related to sodium reduction, vegetable nutrition and healthier fats and oils.