Ann Arbor / MG. (dp) Domino´s Pizza Inc. is planning to add another 300 odd outlets in India by end of 2010/2011 at an investment of 200 crore INR, while it undertakes a brand repositioning exercise. The company has 207 outlets at present spread across 45 cities and would be taking the number of total outlets to 500 – The Economic Times India reported.
«We are now present in 45 cities with 207 outlets and by end of the current fiscal we will add ten more cities and take the total number of our outlets to 250. This is part of our 80 crore INR investment plan on store expansion in the current year», Domino´s Pizza India Senior Vice-President (Marketing) Dev Amritesh said. «We plan to have a total of 500 stores in 75 to 80 cities by 2010/2011. It would entail an investment of 200 crore INR during the period», he added.
According to Amritesh Domino´s Pizza holds 42 percent of the 550 crore INR organised pizza market in India and planned to increase it further. «We are the largest player and are aiming for 45 percent share in the market which will grow to 650 to 700 crore INR by end of the current fiscal». While 65 percent of its revenue comes from home delivery service, around 35 percent is from sales «in premise» (source).
1’000’000 Indian Rupees (INR) = 15’566 Euro (EUR)
1’000’000 Euro (EUR) = 64’244’444 Indian Rupees (INR)
About: A crore is a unit in the Indian numbering system and was formerly a unit in the Persian numbering system, still widely used in Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka, Wikipedia says. An Indian crore is equal to 100 lakh or ten million.
