Canton / MA. (db) Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin-Robbins, announced the appointment of Linda Boff to the Dunkin’ Brands Board of Directors. Boff, 55, is the Chief Marketing Officer for GE and is responsible for leading that company’s global marketing strategies.
«Linda is one of the pre-eminent marketers in the country, and we are delighted she has joined our board of directors», said Nigel Travis, Chairman and Chief Executive Officer, Dunkin’ Brands Group Inc. «Her extensive background in integrated marketing and digital media, as well as her global brand building expertise and reputation for innovation, should greatly assist us in our quest to position Dunkin’ Donuts as the leading beverage-led, to-go brand».
Boff joined GE in 2004 and was named to her current position in 2015. Her prior experience includes serving as CMO at NBC’s iVillage as well as key marketing roles at Citigroup, the American Museum of Natural History, Times Mirror Company and several large marketing agencies.
A graduate of Union College, Boff has received numerous accolades during her career, including the 2016 Women in Communications Matrix Award, Advertising Women of New York’s Changing the Game award, CDO Club’s 2016 US Chief Digital Officer of the Year, and inclusion as one of Fast Company’s Most Creative People.
Boff is on the Board of Partnership with Children, an NYC-based organization which provides social support to hard-to-reach school children. She is also Vice Chair of the Ad Council and on the Executive Committee of the Association of National Advertisers (ANA).
