Helsinki / FI. (fg) Finland’s Fazer Group is strengthening its competitiveness in the growing artisanal bread market and centralising the production of its artisanal bakeries into one bakery in Sörnäinen, Helsinki. Operations in the Järvenpää bakery will be discontinued in spring 2017. The plan does not involve any need for personnel reductions.
Fazer purchased the Keisari artisanal bakery operating in the Helsinki area in June 2016. The acquisition is part of the execution of Fazer’s strategy to grow in the artisanal bakery business and, with the acquisition, Fazer tripled the number of its artisanal bakery shops in the Finnish capital area from five to fifteen.
Fazer will now centralise the baking of its artisanal bakeries into one bakery in Sörnäinen, Helsinki. This solution will increase operational efficiency and enable future growth. Production will be shifted from Järvenpää in stages during spring 2017.
«Hand-made artisanal bread is a strong consumer trend worldwide. People are fascinated by the wide range of flavours, delicious scents and visually attractive products. We see great potential in artisanal bread. Our target is to improve our profitability and strengthen our competitiveness in the growing artisanal bakery market», says Managing Director of the Fazer Bakery Business Area Petri Kujala.
Collaboration negotiations regarding joining the operations and production were held in the productions of Fazer’s Järvenpää bakery and Leipomo Keisari’s Sörnäinen bakery. The negotiations involved 51 people, in total. Combining the productions does not ensue a need to reduce headcounts. The negotiations did not affect those working in the bakery shops.
Fazer employs 6’700 people in Finland, of whom 1’500 in the bakery business. Fazer has four large-scale bakeries in Finland in Vantaa, Lahti, Lappeenranta and Oulu. The artisanal bakeries are located in Helsinki and Järvenpää. In addition, Fazer has over 40 in-shop bakeries all over Finland.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Caseys: Agrees to Acquire 198 CEFCO Convenience Stores
- Albertsons Companies: Reports Q1 Fiscal 2024 Results
- Insomnia Cookies: sets course for accelerated growth
- Kesko Group: Announces H1-2024 Financial Results
- Idak Food Group: gets new majority shareholder
- Regal Food Group: Expands Chilled Desserts Sector
- Legacy Bakehouse: Acquires Assets of Angelic Bakehouse
- Idak Food Group: Margherita SRL made strategic investment
- Regal Food: Acquires Bradford Warehouse Facility
- Zabka Group: opens first »Froo« stores in Romania
- Goodfood: Reports Third Quarter 2024 Results
- Greggs: announces new National Distribution Centre
- Greencore: announces H1-2024 trading update
- Orkla ASA: reports strong profit improvement in Q2-2024
- Cloetta AB: announces Q2-2024 interim report
- Axfood AB: Reports Q2-2024 Financial Results
- Chef Robotics: Launches AI-Powered Food Robot
- Conagra Brands: Reports Fourth Quarter 2024 Results
- Limerston Capital sells Village Bakery to Groupe Menissez
- GrubMarket: Buys Major Foodservice Company in Texas