Berkshire / UK. (iri) Only four percent of shopping trips end in complete success. There are plenty of opportunities to improve on current FMCG sales by revisiting your in-store execution and leveraging the retail point of sales data. The use and analysis of this granular data is enabling retailers and manufacturers to get closer to executing effectively in-store, thus improving market share, but only when it is embedded across categories and partners. In IRI Information Resources´ «Perfect In-Store Execution» point of view report IRI´ analyst examines how and where this data can be used most effectively and its impact, to improve both sales and supply chain operations for challenges such as promotional optimisation, product lifecycle management and merchandising deployment. To learn more, read the Point of View «Perfect In-Store Execution» on IRI’s web server.