Integrated Marketing: Campbell Appoints Vice President

Camden / NJ. (csc) Campbell Soup Company announced the appointment of Yin Woon Rani to the newly created role of Vice President, Integrated Marketing. In this role, Rani will be responsible for establishing the strategic direction for Campbell´s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell´s business strategies. Rani will work closely with business unit marketing teams and oversee the company´s creative, media, digital and design agencies around the world. Rani will report to Michael Senackerib, Senior Vice President – Chief Marketing Officer. Rani´s appointment is effective January 02, 2014. She will be based at Campbell´s World Headquarters in Camden.