JDE Peet’s: completes acquisition of Marata in Brazil

Amsterdam / NL. (jde) JDE Peet’s N.V. (JDE), the world’s largest pure-play coffee and tea group by revenue, announced that it has successfully completed the acquisition of the Brazilian coffee and tea business from JAV Group, which was first announced in July 2023. Maratá’s coffee and tea business is predominantly present in the northern part of Brazil through its longstanding and well-known brands Café Maratá and Chá Maratá. The acquisition complements JDE Peet’s’ existing portfolio of brands predominantly sold in the southern regions of Brazil, and increases the company’s scale and national coverage in Brazil, a market which offers compelling prospects for both volume and value growth. As a result, the acquisition offers long-term value creation potential through attractive revenue and cost synergies.

Fabien Simon, CEO of JDE Peet’s: «We are delighted to welcome Maratá’s coffee and tea organisation to JDE Peet’s. Maratá’s portfolio and geographical presence are highly complementary to our existing franchise in Brazil. Together, we will serve more cups across a full range of price points and product offerings while expanding our regional presence in Brazil, one of the world’s largest coffee markets.»

José Augusto Vieira, founder of JAV Group: «I am very proud of the strong and successful coffee and tea platform we have built, and I am very pleased that by joining JDE Peet’s, the world’s leading pure-play coffee and tea company, we have secured the long-term development and success of this great business.»

bakenet:eu