Jollibee: another »Red Ribbon« debuts in Brooklyn

West Covina / CA. (jfc) Red Ribbon Bakeshop Inc. is debuting its first location in Brooklyn (NYC). Located on Kings Highway – a main thoroughfare in the heart of Brooklyn’s bustling Flatbush neighborhood – Red Ribbon is in a prime position to capture the hearts of neighbors and passersby one delicious bite at a time. The newest Red Ribbon location is the bakery’s second in the Big Apple and 39th in the United States.

Red Ribbon, part of the Southeast Asian Jollibee Group, was founded more than four decades ago in the Philippines and is best known for its beautiful cakes. The bakery brand also offers a delicious selection of sweet and savory pastries. «Red Ribbon’s delicious cakes and pastries make holidays, family gatherings and special occasions complete,» said Donnie Reyes, Vice President of Red Ribbon Bakeshop Inc. «We are excited to introduce our baked goods to the beautiful borough of Brooklyn.» With the new Brooklyn location, the bakery brand can now serve guests and consumers at 39 locations across the United States. The 39 US-locations are organized in Jollibee North America, West Covina, California.

About Red Ribbon Bakeshop: Established 1979, Red Ribbon Bakeshop Inc. has become one of the largest and fastest growing bakeshops in the Philippines. For the past 40 years, the brand has consistently offered premium cakes and pastries and has proven to be a favorite among most Filipino families. Today, the international bakery brand has over 500 locations worldwide, including 39 in the US, spread across different states. In 2020, Red Ribbon was included in the «Top 500 Chain Restaurants in the U.S.» list, which is published annually by Technomic Market Research. In addition, Red Ribbon’s production facilities in California and New Jersey have both received HACCP certification from SGS, the global benchmark for quality and integrity.

About the Jollibee Group: Jollibee Foods Corporation (JFC or Jollibee Group) is one of the fastest growing restaurant groups in the world. The company’s mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands and more than 6,800 outlets in 34 countries, including the Philippines, the United States, Canada, the People’s Republic of China, the United Kingdom, Vietnam, the United Arab Emirates and Australia.

The Jollibee Group owns eight brands – Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger – and four franchise brands – Burger King, Panda Express and Yoshinoya in the Philippines and Tim Ho Wan in certain areas in China; 80 percent of the shares in The Coffee Bean and Tea Leaf; 60 percent of the shares in the SuperFoods Group, which includes Highlands Coffee; and 51 percent of the shares in Milksha.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd., owns 92 percent participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Group has a joint venture with the THW Group to open and operate THW restaurants in China. Recently, the Group agreed to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines.