King Arthur Baking Company Expands Baking Mix Category

Norwich / VT. (kaf) King Arthur Baking Company, America’s oldest flour company and with own words most trusted baking authority, continues to lead innovation in the baking aisle with the launch of its newest line of premium mixes: Savory Bread Mix Kits, consisting of four versatile offerings for bakers of all skill levels. During the pandemic, bread baking witnessed a surge in popularity, and consumer interest has remained strong. These mix kits cater to the demand for easy and approachable bakes, bridging a gap in the market for accessible homemade bread options with a quick start-to-finish process, ensuring that bakers can explore beloved flavors and creations effortlessly. The Savory Bread Mix Kits will be available on King Arthur Baking’s website and Amazon in May 2024 and arrive in grocery stores as early as June 2024.

About: King Arthur Baking has been sharing the joy of baking since 1790. A certified B Corp and 100 percent employee-owned, the Company is with own words the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections and community through baking. The superior flours and mixes are available in supermarkets nationwide in the U.S.