Krispy Kreme: First Doughnut Shop Opens in Moscow

Winston-Salem / NC. (kkd) In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow was scheduled to open this week. With the opening of the new Moscow location, the international retailer now has an expanding presence of over 540 locations in 22 countries around the world.

«We look forward to working with Novikov and the LLC Doughnuts Cafe team as they continue to expand in Moscow», explains Jeff Welch, Krispy Kreme President-International. «With their vast knowledge of the appetites and attitudes of Muscovites, and proven track record of success, it is our hope that our beloved brand will become an integral part of Moscow´s culture for many years to come».

Krispy Kreme Doughnuts Inc. announced a development agreement for Moscow with LLC Doughnuts Cafe, wholly owned and operated by Arkady Novikov, owner of the Novikov Restaurant Group, in April 2012. Under the agreement, LLC Doughnuts Cafe has agreed to build 40 Krispy Kreme shops in the city of Moscow.

The approximately 300 square meter (3’229 square feet) Krispy Kreme doughnut shop is located on Nikolskaya Street, just behind Moscow´s famous Gum Shopping Arcade and Red Square, making it the perfect destination for area shoppers and tourists.

Krispy Kreme´s most recent international market openings include Edinburgh and Bangalore, with the opening of a new Singapore location planned for later this year. Additionally, Krispy Kreme is currently working on new development opportunities in Central and South America.

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