Krispy Kreme: First Doughnut Shop Opens in Taiwan

Winston-Salem / NC. (kkd) Krispy Kreme Doughnuts Corporation has opened its first store in Taiwan. The new store is the first of ten planned Krispy Kreme stores in Taiwan over the next five years by Krispy Kreme´s new franchise partner, Huan Hsin Company Limited. «We are excited to partner with Huan Hsin in bringing the world famous Krispy Kreme taste and experience to the people of Taiwan», said Jeff Welch, Krispy Kreme President – International. «Their significant retail food experience, strong knowledge of the Taiwanese consumer, and passion for hospitality are key assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market. We are excited to see the strong reaction of the Taiwanese consumer to our pre-opening activities and look forward to joining Hung Chun Hsu and Cheng Chien Hsu, the principals of Huan Hsin as they turn on the Krispy Kreme Hot-Doughnuts-Now-sign in Taiwan for the first time». «I was very impressed by Krispy Kreme´s unique in-store experience and products when I tried Krispy Kreme for the first time in the United States», said Hung Chun Hsu, President of Huan Hsin Company Limited. «We are excited to become Krispy Kreme´s partner and to introduce the brand to Taiwan. As the growth of the food and beverage industry continues in our country, Taiwanese consumers are craving new and different flavours».