Lantmännen Cerealia: completes divestment of »Gooh«

Stockholm / SE. (lg) Sweden’s Lantmännen Cerealia announced the divestment to Atria Sweden at the end of February. The transaction has now been completed and the ready-to-eat business area, including the Gooh brand, is now fully owned by Atria Sweden. The background to the divestment is to focus the operations of Lantmännen Cerealia on the grain value chain. Gooh has belonged to Lantmännen since its inception in the early 2000s and has developed tremendously over the years. Today, Gooh serves around 5 million dishes annually through sales channels covering the entire Sweden. The transaction, which was completed at the beginning of May, involves the sale of all shares in the newly formed company Atria Gooh AB. All 65 employees have joined in the transfer.

«We would like to extend a big thank you to all our employees who have worked in the ready meals business area and who have been part of Gooh’s journey within Lantmännen. We see Atria Sweden as a competent and long-term owner, where Gooh fits well into the ambitions and future plans for the convenience food segment. This provides exciting opportunities for the employees, something that is important to us,» says Thomas Isaksson, CEO of Lantmännen Cerealia.