Nestle: sets target to boost sales of its more nutritious foods

Vevey / CH. (nsa) Nestle S.A. aims to grow the sales of its more nutritious products by CHF 20 to 25 billion by 2030. This represents about 50 percent growth over 2022 sales. The company is also stepping up its measures to help people enjoy a balanced diet. The target applies to Nestle products with a Health Star Rating (HSR) of 3.5 stars or more together with its specialized nutrition products, including baby foods, vitamin and mineral supplements and medical nutrition. These already account for close to 60 percent of the company’s food and beverage sales. The HSR system is a government-endorsed nutrient profiling model used for front-of-pack labelling in some countries and by the Access to Nutrition Index. Infant formula for children 0 to 12 months as well as the «PetCare» portfolio are excluded from the target. «PetCare» represents 19 percent of the company’s global sales and is one of its fastest-growing categories.

The company will continue to invest significantly to renovate existing products, and to drive innovation. Nestle will also expand micro-nutrient fortification opportunities and grow its affordable offerings. In addition, it will further develop its portfolio of products and recipes created using plant-based ingredients.

Company will strengthen its responsible marketing

To guide people towards a balanced diet, Nestle will strengthen its responsible marketing of indulgent products, in particular those from its confectionery and ice cream categories. Specifically, it will ensure that all children’s confectionery and ice cream portions will be 110 kilocalories or less, and all multi-serve products from these two categories will have clear front-of-pack portion guidance, where local regulation allows. These changes will be fully rolled out within the next three years, starting in spring of next year in the UK where Nestle will provide more visually intuitive front-of-pack portion guidance on confectionery. They come on top of Nestle’s decision to voluntarily restrict its marketing to children under the age of 16, which came into effect at the beginning of July this year. Nestle is one of the few companies that has a policy that restricts marketing to children under 16 years of age.

Nestle has a broad-based portfolio with a wide range of products. To increase people’s understanding of a balanced diet and how Nestle products can fit into such a diet, the company will provide more guidance via new and existing digital services and tools, such as My MenuIQ or NutriPlato. These platforms provide nutritious recipes, menu planning, healthy lifestyle tips and recommendations for more nutritious choices.

Earlier this year, Nestle became the first company to report on the nutritional value of its entire global portfolio, using HSR. The 2022 analysis of the nutrition value of the company’s portfolio (excluding «PetCare» products) showed that 37 percent of sales came from products with an HSR of 3.5 or more, meeting the threshold generally considered as more nutritious. An additional 20 percent of sales came from specialized nutrition products. Products with an HSR of between 1.5 and 3.5 accounted for 22 percent, and products below an HSR of 1.5 for 21 percent. A more detailed overview of Nestle’s updated nutrition approach can be found on our approach to supporting balanced and sustainable diets.