New Delhi / IN. (et) United Biscuits, the world´s third-largest biscuit company, is planning to enter India´s 6’000-INR-crore (900 million EUR) organised sector biscuit market, reported The Economic Times.
United Biscuits, which has brands like «McVitie´s», «Jacobs», «Skips» and «Hula Hoops», is in talks with Indian biscuit companies, including Parle Products for its Indian operations. The biscuit maker, based in Hayes (UK), may tap the high-margin health segment of biscuits through its McVitie´s brand, which is sold in over 100 countries.
It is learnt that United Biscuits is not looking at an outright financial investment or stake acquisition, but on manufacturing, marketing and distribution tie-ups that will allow its products reach the consumer as soon as it starts operations, according to the company´s corporate communications head. The British company has already set up a representative office in Mumbai and is in the process of hiring key officials to push its India plans.
The Indian leaders in the Indian biscuit market are «Parle», «Britannia» and «ITC», and the category has strong regional brands such as «Priya Gold» in the north, «Cremica» in the west and «Dukes» in the south. Since 2006 United Biscuits is owned jointly by private equity firms, the US-based Blackstone and Europe´s PAI.
10’000’000,00 Indian Rupees (INR) = 152’300,00 Euro (EUR)
10’000’000,00 Euro (EUR) = 656’598’818,12 Indian Rupees (INR)
1 INR = 0,01523 EUR
1 INR crore = 10’000’000,00 INR = 152’300,00 EUR
6’000 INR crore = 60’000’000’000,00 INR = 913’800’000,00 EUR
About: A crore is a unit in the Indian numbering system and was formerly a unit in the Persian numbering system, still widely used in Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka. An Indian crore is equal to 100 lakh or ten million.
