Starbucks and Amazon Go cooperate on new store concept

Seattle / WA. (sc) Starbucks Pickup and Amazon Go collaborate to launch new store concept, the Starbucks Corporation announces in one of its latest news releases. The new Starbucks Pickup with Amazon Go, located in New York City at 59th Street between Park and Lexington Avenues, opened this week. The store is a combination of a Starbucks Pickup and Amazon Go, utilizing the order ahead feature in the Starbucks app and Amazon Go’s Just Walk Out technology to create an easy checkout experience, alongside a modernized lounge that features individual workspaces and expanded tables with power outlets and USB ports. The new store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options.

«The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,» said Katie Young, senior vice president of global growth and development at Starbucks. «Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilizing the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge for the traditional third place experience Starbucks is known for.»

«Amazon Go and Starbucks share a common vision to provide innovative in-store experiences that are centered on the customer,» said Dilip Kumar, VP of physical retail and technology at Amazon. «Customers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at Amazon Go where they can simply come in, grab something delicious to eat or drink, and just leave and carry on with their day without having to wait in line to pay. We’re excited to now share Amazon Go’s Just Walk Out Shopping experience and curated assortment of fresh-prepared food items and beverages with even more customers at this Starbucks Pickup location, and can’t wait to hear how customers like it» (Pics: Starbucks).